elizabeth northcutt | designer
ASO web and mobile deck.001.jpeg

Atlanta Symphony Orchestra: Web Redesign

Atlanta Symphony Orchestra : Web Redesign

ASO web and mobile deck.001.jpeg

As an integral part of the art scene in Atlanta, the Atlanta Symphony Orchestra has been rebranded in a way to elevate its’ credibility amongst other city orchestras. In order to maintain both loyalty from current donors/supporters and gain new interest from a younger demographic, the overall aesthetic
has been freshened up with a more modern approach mixed with the classic, formal tradition that comes with the orchestra’s years of history and heritage.
The intention of the new logo is to embody the dynamic movement of a conductor and the city of Atlanta.