elizabeth northcutt | designer

Beer From Beyond by Mellow Mushroom

Beer from Beyond by Mellow Mushroom

Art Director, Erick Holmquist | Copywriter, Randall Wunder-Smith

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When you’re eating pizza without beer, something feels missing. We designed a line of craft beers for Mellow Mushroom brewed to pair perfectly with pizza.
Mellow Mushroom’s Out of This World Pizza deserves Beer from Beyond.


Pre-Launch

Ambient

Cryptic symbol will appear around Atlanta with no explanation.

Each Mellow Mushroom location will also showcase the cryptic symbol.

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Billboard

In-Store

In-store TVs will glitch to this mysterious message.

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Pizza Boxes

 
 

Launch Event

Pop-Up

Inspired by a spaceship and a mushroom colliding, the pop-up will have a brewery side and a pizza side.
On launch day, the Beer From Beyond will be available at all Mellow Mushroom locations, as well as the pop-up in Piedmont Park in Atlanta.

People will be hired to act like loony conspiracy theorists and will usher people towards the pop-up.

Post-Launch

Packaging

In-Store Posters

 
 
 
 
 
 
 
 
 

Table Top Menu

Pizza + Beer Pairings

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