elizabeth northcutt | designer
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Bon Apprenti : Product + Experience Design

Bon Apprenti : Product + Experience Design for Blue Apron

Co-Designers: Chelsea Haines + Carey Gordon

silver award, center ring student show

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Bon Apprentí is a brand extension we created for Blue Apron that aims to get children and young adults (ages 8-15) excited about cooking.
Ultimately, encouraging parents + their kids to subscribe to Blue Apron.

We created a set of interactive cooking utensils that track and record movement in an app where
the young chef can earn points, challenge their friends, and unlock new recipes.


Identity Design

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Utensil Packaging

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Utensil Design

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App Design

Illustration

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