Bon Apprenti : Product + Experience Design for Blue Apron

Co-Designers: Chelsea Haines + Carey Gordon

silver award, center ring student show

Bon Apprentí is a brand extension we created for Blue Apron that aims to get children and young adults (ages 8-15) excited about cooking.
Ultimately, encouraging parents + their kids to subscribe to Blue Apron.

We created a set of interactive cooking utensils that track and record movement in an app where
the young chef can earn points, challenge their friends, and unlock new recipes.

Identity Design

Utensil Packaging

Utensil Design

App Design

Illustration